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= = = Cloud Computing =

Jennifer Barker Marie Boyo David Mayo Stephen Ferrell

Appendix ............................................................................................10
Introduction Cloud computing is a convenient, real time, network that accesses a shared group of computing resources (eg. Servers, data storage, application, networks, and services) that can be easily accessed and released with minimal service interaction or management effort (National Institute of Standards Technology, 2011). Cloud computing uses a direct satellite connection so you users no longer need to hassle with hard wire connections that have a risk of disconnection or service interruptions. The internet or other satellite connections provides users access to their information digitally on their devices. Some examples of cloud computing technologies are blogs, social networking sites, Google docs, and wikis. There are three cloud service models: Software as a Service (SaaS), Platform as a Service (PaaS), and Infrastructure as a Service (IaaS) (Dell, 2011). There are also three primary deployment models for cloud services: Private clouds, public clouds, and hybrid clouds (Dell, 2011). Google docs is an example of convenience for users since multiple users have the ability to interact on the same document with automatic saving and no need for a physical hard drive, re-emailing a document, or a scandisk to be used. If IMAX uses cloud computing, they would no longer need to purchase movie reels and would still give movie viewers a crystal clear picture. Cloud computing is becoming one of the largest services in the computer world today.

Development
Twenty first century technology has changed the way people interact. Everything today is compact and virtual. Just in the last ten years technology has changed. There is no longer a demand for cds, floppy disks, or physical mail for personal letters like there was in the past. Since the 90’s when the internet first evolved cloud computing was present. However, in the last decade cloud computing has dramatically evolved. Myspace was first founded 8 years ago which sparked the social media revolution leading to Facebook, Twitter, and LinkedIn. Cloud computing offers flexible interaction, collaboration, and real time information for users. Cloud computing has taken the world by storm. Everyone is using it from personal use to companies and even universities. Many professors are using blogs, interactive white boards, and Google docs to interact with their students during class (Blue &Toretta, 2011). From a Garmin GPS device in your car to a Southwest airplane up in the air, they rely on cloud computing from satellites for their information. Even though you may not think you are using cloud computing, you probably are. Two of the biggest revolutions in the last two decades have been technology and ecofriendly living. Cloud computing is a way for companies to integrate technology and green living into one (Newton, 2010). Cloud Computing has some strong benefits economically during this recession for companies tightening their budgets as well as customers demanding instantaneous data.

Business Use
The social media revolution is upon us. This has opened a new opportunities for business to interact with their customers. Blogs, Facebook, Twitter and LinkedIn are taking over the internet, and businesses are using these sites to their advantage. “For example, Bhatia says about 70% of businesses find new employees through LinkedIn” (Teague,2010). Not only can businesses use social networking for HR purposes but also marketing, advertising, and customer service. Customers are going to the Internet to find everything they need from shopping, to maps, and scholarly information. For example, let’s imagine that one of your costumers has a problem with a product, and they write it on their Facebook. If you are connected to them, you can instantly contact your customer are resolve the problem in “real time”. This improves customer satisfaction and relations. Companies such as Southwest are already doing this. Cloud computing bridges customer relationship programs and social media. Companies can interact with customers, keep track of their sales leads, and getting marketing research all on social media networks. Facebook provides companies information of how many people visit their fan page and their demographics. These shared interfaces save employees time since there is no need for data transfer, everything is right there. Get connected!! Your employees and more important your customers will appreciate it.

Business Stra﻿tegy
Cloud computing has transformed the way business’s communicate down the supply chain. Some examples of businesses where how cloud computing has shaped their strategies are Google, Apple, Microsoft, and HP. Google claims that over 2 million businesses have signed up for its cloud based products such as Gmail or Google docs (Newton, 2010). Microsoft is also finding ways to compete with Google by offering its Office products in cloud format. (Newton, 2010). Cloud Computing technology offers companies a competitive advantage in three ways. First, cloud computing is a more energy efficient method that also saves time and cost to companies. It saves IT departments money and time since there is no installation needed, storage room for machines, or maintenance. Climate Groups Smart 2020 report concluded that an estimated 330 billion kilowatt hrs. per year of energy consumption will be saved from cloud data centers (Newton, 2010). It is the most energy efficient method for data storage. Companies will no longer have to worry about these “virtual machines” affecting other physical servers if one is not working. This relieves the pressure of having to worrying about crashing networks or software systems. Second, cloud computing improves efficiencies of internal communications by offering accurate and up to the date data that can be viewed by executives at all times with no delay. This information in the clouds is consistent with real time updates which helps eliminate delays and miscommunication errors. Last, marketing and sales departments benefit from the increased efficiencies of speed and productivity of employees.

Implementation
Cloud computing has already made a revolution but it is also that future of computer data storage for companies. Companies, such as HP, use this technology to as a private storage center for their data. . Hewlett-Packard made its shift by consolidating 85 data centers and 19,000 IT staff to six private cloud data centers and half the staff (Newton,2010). This reduced HP’s bottom line considerable by saving money on property (warehouse), labor costs, and maintenance. Companies would also save money in the form of time because the risk of disconnection is very minimal. Mike Flanagan, CEO and co-founder of LessSoftware, is a fan of SaaS he states “A report by Panorama Consulting Group that companies surveyed who implemented an ERP solution in the past four years took almost seven months longer for the implementation than companies with SaaS-hosted programs” (Teague, 2010). Cloud computing is also for great for videos since they stream crystal clear; many media companies are taking advantage of this technology. No need for large storage rooms for servers and databases for data since data is stored in the clouds. Gaming companies such as XBOX and Wii have implemented cloud computing in their business strategy with online and Bluetooth devices. People now have the ability to play games in real time and interactively with other people from all over the world. Companies private and public should consider using this technology for the future.

Conclusion
Cloud computing is the present and future for companies during this recession to take advantage of more cost effective methods of data storage and customer relations. Companies benefit from cloud computing in every department. Cloud computing has revolutionized business strategies for R&D, marketing, sales, customer service, and financial budgets. It is the most cost effective, efficient, productive, and ecofriendly way of doing business today that benefits not only the customers but the employees.

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= References =

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Blue, E.; Tirotta, R. (2011, June). //The Benefits & Drawbacks of Integrating Cloud Computing and Interactive Whiteboards in Teacher Prep.// Tech Trends May, 55(3), pp.31-38. Retrieved October 2nd, 2011, from ProQuest.

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Jackson,K. (2011,September17th). //Economic Benefit of Cloud Computing.// Retrieved October 2nd,2011,from Forbes: []

Newton, J. (2010). //Is cloud computing green computing//? GPSolo, 27(8), pp. 28-31. Retrieved October 2nd, 2011, from EBSCO Host: http://ezproxy.ju.edu:2048/login?url=http://ezproxy.ju.edu:2080/docview/845231362?accountid=28468//

//Paul, I. (2009, November).// Gmail Fail: Is the Cloud Reliable? //Macworld, 26(11). Retrieved October 2nd,2011, from Business Source Premier.// //Teague, P. E. (2010).// Software's future breaks through the "clouds". //Purchasing,139(4),pp. 48-51. Retrieved October 2nd, 2011, from EBSCO Host: http://ezproxy.ju.edu:2048/login?url=http://ezproxy.ju.edu:2080/docview/214441197?accountid=28468

//What is Cloud Computing?//(2011). Retrieved October 2nd, 2011, from Dell:http://content.dell.com/us/en/enterprise/cloud-computing-value-what-is.aspx